The relevance of Packaging Design is that it is the only permanent communication channel that a product has at the point of sale and with which it can generate a sale.

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In this sense, packaging design is presented as a very effective tool thanks to the immediacy of its message; since the time factor has a crucial role at the point of sale as it only takes 4 seconds for a consumer to take the decision to buy when he is in front of the shelves.

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So a correct packaging image is a difference between a product being sold or remaining on the shelf to expire or be removed from the inventory.

 

At Innova, we have wide experience in this area, as we have had the opportunity to develop and design a great number of extremely successful packaging and labels for important international brands.