AMERICAN KITCHEN & BATH
Case Study / Miami, FL 2023
Nadel Bakery was established in 1989 to supply natural, wholesome snacks to restaurants, hospitals, gourmet markets, and upscale cafes.
BRANDING / CHARACTER / PACKAGING / WEB DESIGN / SOCIAL MEDIA / PRINTED MATERIALS / PHOTO & VIDEO / MERCHANDISING
Innova was invited to renew the complete image of this iconic brand, which has been on the market for more than 30 years and was previously known as Naturally Delicious.
Therefore, Innova carried out an in-depth analysis of the market and competition to identify areas of opportunity to take advantage of to reposition Nadel in a privileged place within its market.
The brand image update process included:
Creation of the brand character
Corporate stationery development
Development of a new website
Redesign of labels and packaging
Production of product shots and videos
By 2024, this image update process will continue and new pages will be created on social networks, as well as its relaunch campaign through online and offline media.
After having analyzed and defined the DNA of the brand, as well as establishing its values, mission, and vision, we were then able to develop a character that represented all of this in a friendly, current, fun way and at the same time reflected experience and professionalism.
This is how "Uncle Charly" was born, a friendly baker chef who will delight you with his delicious breads and brownies.
Once the new Nadel logo was created and the branding guidelines had been established, we took on the task of developing its corporate stationery.
Likewise, we took charge of creating a new website for Nadel.
This new website is very visual and presents Nadel's delicious products in a very attractive way, in addition to being very easy to navigate and making it easy to purchase the various Nadel products of the brand.
Key pieces for the creation of this website were the excellent photographs produced by the renowned Venezuelan photographer based in Miami; Kiko Ricote.
LABELS & PACKAGING
One of the stages of the Nadel image update project that we enjoyed the most was the redesign of its labels and packaging, since we managed to create a family of new packages that are extremely attractive and modern, which clearly highlight the attributes of each product, and they stand out on the shelf.
Nadel participates in various events, fairs, and expos throughout the year, so the brand needs to have attractive merchandising materials that allow it to strengthen and highlight its presence at these events.
For this reason, Innova developed the first merchandising collection for Nadel, which meets the brand presence objectives and will grow and update over time and according to the brand's needs.