AMERICAN KITCHEN & BATH
Case Study / Miami, FL 2020
FashionWorks is an exclusive women's sportswear brand born in the cosmopolitan and sexy city of Miami, FL.
BRANDING / WEB DESIGN / SOCIAL MEDIA / PRINTED MATERIALS / PHOTO & VIDEO / INFLUENCER MARKETING
Innova had the privilege of creating this incredible brand of exclusive sports clothing for women which was born in the city of Miami.
For the creation of this brand, Innova took on the task of carrying out an in-depth analysis of the competition, as well as fashion trends, habits, and tastes of consumers.
Likewise, Innova developed and defined the DNA of this new brand, based on which it developed all its elements and components.
The result was the creation of a solid, innovative, and attractive brand.
Innova was responsible for designing and developing the brand's website, following the branding guidelines established from the beginning.
Additionally, Innova created all commercial texts using the basic information provided by the client.
Moreover, Innova managed the production of photos and videos when needed, and also procured stock images.
These efforts aimed to create a highly professional, attractive, and functional website.
As part of this project, Innova was responsible for developing Fashionworks social media pages, ensuring adherence to the company's branding and content guidelines.
Additionally, Innova created various posts and reels for the company's launch and promotion on these social networks.
Printed materials continue to be of great importance to achieve a complete and effective promotion of any company, and more so for a company like Fashionworks, which needs to share printed information with its clients.
That is why Innova designs various printed materials such as:
Currently, influencer marketing is one of the most important and powerful promotional tools for any brand, which is why Innova created and produced a successful marketing campaign with beautiful and talented models and influencers.
This campaign was produced in different locations in Miami and includes photos and videos of the highest quality which allows Fashionworks to promote its products through different digital media in a very creative and attractive way.