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ABOUT

At INNOVA, we specialize in developing smart, powerful, and innovative ideas that have the ability to positively influence and shape human behavior, encompassing thoughts, emotions, and actions. Our ultimate goal is to establish enduring and positive relationships between consumers and brands.
What we are

INNOVA is a reputable creative and communication agency with over 27 years of experience specializing in brand building and promotion for international companies in the USA, Mexico, and Latin America.

What we do

INNOVA specializes in creating powerful brands through comprehensive visual communication solutions, both online and offline. Our tailored solutions are designed to enhance brand positioning and drive sales growth.

How we do

Achieving this involves a meticulous analysis of the brand's DNA and a thorough understanding of all the elements associated with its creation, development, launch, and marketing.

At INNOVA, we understand the significant challenges that brands face in order to thrive, compete, and make a lasting impact in today's complex markets. In these markets, where consumers in major cities are bombarded with over 5,000 advertising messages in a single day, it has become crucial for brands to stand out and provide genuine value to their target audience.

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Given this overwhelming saturation of messages, consumers have become increasingly selective and demanding, seeking out brands that truly resonate with them and add value to their lives. In this highly competitive and saturated landscape, design plays a pivotal role, exerting up to 58% influence over purchasing decisions, surpassing even advertising and public relations.

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In fact, many consumers are willing to pay a premium for a brand that boasts an attractive design reflecting the lifestyle they aspire to embody. This is why at INNOVA, we deeply immerse ourselves in each brand we work with, striving to fully comprehend and identify their unique DNA.

 

This understanding becomes the foundation upon which we build a distinctive brand image, serving as a key driver of success and one of the most valuable assets for our clients.

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Additionally, we ensure a comprehensive understanding of our clients' commercial objectives, as well as the needs, concerns, habits, and desires of their target consumers.

 

By aligning these elements, we are able to deliver tailored solutions that not only meet our clients' goals but also resonate with their audience on a deeper level.

WHY WORK WITH INNOVA?

  • Wide experience with more than 26 years attending important international companies in the United States, Mexico, and Latin America.

  • Extensive creative and design capacity recognized internationally.

  • Professionalism, absolute quality, and personalized service.

  • Perfect understanding of the language, values, and culture of Hispanic consumers.

  • State of the art technology.

  • Excellent cost-benefit ratio.

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