The internet is transitioning into a new era, the era of Web 3.0, and Innova is here to help your brand to be present and take advantage of all the new technologies such as Metaverse, NFT, AR, and VR among others.

 

But first some important basic concepts:

 

Web 3

Web3 (also known as Web 3.0) can be defined as the third generation of online services where AI-based semantics, AR/VR-based immersive-ness, and blockchain-based decentralization come together to create transparent, ubiquitous, open, and socially responsible internet experiences.

 

Metaverse

To help you get a sense of how vague and complex a term “the metaverse” can be, here's an exercise to try: Mentally replace the phrase “the metaverse” in a sentence with “cyberspace.” Ninety percent of the time, the meaning won't substantially change. That's because the term doesn't really refer to any one specific type of technology, but rather a broad shift in how we interact with technology. And it's entirely possible that the term itself will eventually become just as antiquated, even as the specific technology it once described becomes commonplace.

​

Broadly speaking, the technologies that make up the metaverse can include virtual reality—characterized by persistent virtual worlds that continue to exist even when you're not playing—as well as augmented reality that combines aspects of the digital and physical worlds. However, it doesn't require that those spaces be exclusively accessed via VR or AR. A virtual world, like aspects of Fortnite that can be accessed through PCs, game consoles, and even phones, could be metaversal.

​

It also translates to a digital economy, where users can create, buy, and sell goods. And, in the more idealistic visions of the metaverse, it's interoperable, allowing you to take virtual items like clothes or cars from one platform to another. In the real world, you can buy a shirt from the mall and then wear it to a movie theater. Right now, most platforms have virtual identities, avatars, and inventories that are tied to just one platform, but a metaverse might allow you to create a persona that you can take everywhere as easily as you can copy your profile picture from one social network to another.

 

NFT

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger.

Types of NFT data units may be associated with digital files such as photos, videos, and audio. Because each token is uniquely identifiable, NFTs differ from blockchain cryptocurrencies, such as Bitcoin.

 

 

As all these technologies become more and more popular, Innova provides professional advice and specialized services to help you get to grips with your challenge of reaching your communication and marketing goals in a successful way and with measurable efficiency.

 

Services:

• Web 3.0 Website design and development

• Metaverse virtual design and architecture

• NFT consulting, design, and development

• Coding and deployment of DAOs (Decentralized Autonomous organizations)

• Avatars design and development

• Augmented Reality

• Virtual Reality