Passion for Brands
EXECUTIVE TEAM
CARLOS RINCÓN GALLARDO
President & Creative Chief Officer
Rincón Gallardo has over 30 years of experience in the field of advertising and design. Among his most notable skills, he has the abilities of interpretation, analysis, and understanding of the specific needs of the market, of the consumer, and of the products as well as his vast creativity, design, and marketing.
As a result, Rincón Gallardo has become an expert in the development and the successful management of global brands, allowing them to become leaders in the industry.
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He has worked with prominent companies including American Express, Bancomer, Banamex, GE Capital, Coca-Cola, KFC, Nestlé, Nike, Pepsi PBG, Pizza Hut, L’Oreal, Procter & Gamble, Abbott, Disney, DuPont, Apple, Henkel, and Unilever, among many others.
RICARDO GARCÍA ZETINA
COO & Managing Director Mexico
As a graduate in Social Communication Sciences from Universidad Anáhuac, García began his information technology work in the professional field with positions such as Director of Sales and Marketing for Latin America in International companies with global impact including Compaq Computer, Lotus Development, IBM, Gupta Technologies, and Advanced Micro Devices (AMD).
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As a result of his understanding of the different markets, his analytical skills, and his extensive knowledge of Marketing, Communication, and Administration, García managed to become part of a selected group of opinion leaders, and contributed to the expansion and growth of new technologies, helping to stimulate the rise of the industry across the region.
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Today, García’s leadership and experience for over 20 years have allowed us to support and provide our corporate clients, global leaders in their respective fields, with engaging and successful strategies for winning solutions.
TIZOC GUTIERREZ
Creative Director & Senior Graphic Designer
Graduated in Graphic Communication Design from the Autonomous Metropolitan University and with more than 30 years of experience, Tizoc has collaborated on projects of great importance with transnational companies such as BBVA Bancomer, Banorte, PBG (Pepsico), Yum! Restaurants (Pizza Hut and KFC), IHG International Hotels Group, Carlson Hotels Group, Grupo Bimbo, Schlumberger, Cadbury, Daewoo, Helvex, Motorola, Unilever, Philips, Henkel, BDF.
He has been recognized on several occasions by the industry thanks to his creativity and ability to capture it graphically, awarded with prizes such as “Quorum” by the Helvex Product Catalog and by the design and application of the 80th Anniversary logo of the Mexican Red Cross.
He was the winner of the 1st. Creativity Competition in Outdoor Advertising and Urban Furniture of Mexico, in the category of non-alcoholic beverages.
FRAN AREINAMO
Social Media Production Content Director
Model, actress, and influencer
She was born in the City of Puerto Ordaz in Venezuela and studied and graduated as a lawyer.
Fran practiced law successfully for several years before leaving her country of origin.
She then relocated to Mexico City, where she worked in the fashion business as a model, actress, and businesswoman.
After living in Mexico City for almost 5 years, Fran moved to Miami, FL, where she focused on her career as an influencer and content creator for social networks. She also resumed her work as a model and actress.
Since January 2023, Fran has been a part of the Innova Team as the Director of Content Production for social media. In this role, she brings her talent and expertise to create captivating and powerful content that boosts clients' sales.
