Passion for Brands
AMERICAN KITCHEN & BATH
Case Study / Miami, FL 2022
AMERICAN KITCHEN & BATH
American Kitchen & Bath provides exclusive and innovative custom-made outdoor and indoor kitchens.
In addition, they offer a wide selection of vanities, bathroom accessories, closets, pergolas, shades, and blinds sourced from the USA, Europe, and Asia.
BRANDING / WEB DESIGN / SOCIAL MEDIA / PRINTED MATERIALS / PHOTO & VIDEO
BRANDING
Innova was responsible for developing the branding of this company, creating a clean, fresh, simple, and current image that has allowed the brand to differentiate itself from its competition and occupy a privileged place within the market.
To achieve this, Innova carried out a deep analysis of the competition within this sector, as well as market trends, and also took on the task of identifying and defining the DNA of the brand. ​
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STATIONERY
Once the branding guidelines were established and the company logo was created, Innova took on the task of developing the different elements of its corporate stationery:
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Business cards
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Letterhead
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Envelopes
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Folders
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WEBSITE
Likewise, Innova was responsible for designing and developing the company's website, following the branding guidelines established from the beginning.
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Additionally, Innova created all commercial texts using the basic information provided by the client.
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Moreover, Innova managed the production of photos and videos when needed, and also procured stock images.
These efforts aimed to create a highly professional, attractive, and functional website.
PRINTED MATERIALS
Printed materials continue to be of great importance to achieve a complete and effective promotion of any company, and more so for a company like AK&B, which needs to leave printed information in the hands of potential clients.
That is why Innova designs various printed materials such as:
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Brochure
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Postcards
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Print Ads
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PHOTO & VIDEO
Currently, photography and video are the most important and powerful promotional tools for any brand, which is why Innova has taken special care in this aspect so that AK&B could have photos and videos of the highest quality which allow it to promote their services and products through different digital media.
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