Passion for Brands
AMERICAN KITCHEN & BATH
Case Study / Miami, FL 2022
AMERICAN KITCHEN & BATH
American Kitchen & Bath provides exclusive and innovative custom-made outdoor and indoor kitchens.
In addition, they offer a wide selection of vanities, bathroom accessories, closets, pergolas, shades, and blinds sourced from the USA, Europe, and Asia.
BRANDING / WEB DESIGN / SOCIAL MEDIA / PRINTED MATERIALS / PHOTO & VIDEO
BRANDING
Innova was responsible for developing the branding of this company, creating a clean, fresh, simple, and current image that has allowed the brand to differentiate itself from its competition and occupy a privileged place within the market.
To achieve this, Innova carried out a deep analysis of the competition within this sector, as well as market trends, and also took on the task of identifying and defining the DNA of the brand.
STATIONERY
Once the branding guidelines were established and the company logo was created, Innova took on the task of developing the different elements of its corporate stationery:
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Business cards
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Letterhead
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Envelopes
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Folders
WEBSITE
Likewise, Innova was responsible for designing and developing the company's website, following the branding guidelines established from the beginning.
Additionally, Innova created all commercial texts using the basic information provided by the client.
Moreover, Innova managed the production of photos and videos when needed, and also procured stock images.
These efforts aimed to create a highly professional, attractive, and functional website.
PRINTED MATERIALS
Printed materials continue to be of great importance to achieve a complete and effective promotion of any company, and more so for a company like AK&B, which needs to leave printed information in the hands of potential clients.
That is why Innova designs various printed materials such as:
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Brochure
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Postcards
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Print Ads
PHOTO & VIDEO
Currently, photography and video are the most important and powerful promotional tools for any brand, which is why Innova has taken special care in this aspect so that AK&B could have photos and videos of the highest quality which allow it to promote their services and products through different digital media.
